Remember Acer? Back in the 2000s, Acer was the 2nd largest PC maker in the world only beaten out by HP. Their affordable computers were a hit with the oversaturated consumer PC market who were fed up with constantly replacing their computers. But, things have vastly changed since then. Acer has fallen from the 2nd largest PC maker in the world to not even being in the top 5 PC makers. Accordingly, Acer's market cap also crumbled from $8 billion to just $1 billion. What happened? Well, the demands of the consumer PC industry evolved and Acer simply didn't keep up. Moving into the 2010s, progress in computing heavily slowed, at least in terms of what was relevant for consumers. As such, people were able to keep their computers for longer periods and invest in a better PC the next time they bought. This video explains the rapid rise and fall of Acer and what happened to the once-dominant company.